Exel

The indoor brand Exel was founded in 1960 by three chemists in Finland. The name is originally from the words "Explosive Technology" when the company initially produced electronic detonators for explosives, but since 1970 they have been one of Finland's largest manufacturers of sports products. All of Exels products are made from composite materials and in 1993 they launched their first floor shaft, which put Exel on the floor map and made them known for their pioneer spirit, which resulted in a number of World Cup victories. Their logo is a key flag, which symbolizes Finnish work as the product has both been manufactured and given jobs to people in Finland. Exel believes that it is also a responsible value choice that contributes to Finland's competitiveness and prosperity. In 2012, Peter "Foppa" Forsberg also joined the company, who continues to strive for better products for all levels.